Litefarm WEbaPP

LiteFarm is a farm management platform designed to support sustainable and organic agriculture. It enables farmers to map their fields, plan crops, manage tasks and labor, track inputs like pesticides, estimate yields, and export accurate records for organic certification. I joined LiteFarm at a foundational stage, where clarity, direction, and usability were still largely undefined. My responsibility was to reestablish the research foundation, redesign core workflows, and guide the product toward a usable MVP that aligned with both farming reality and technical feasibility.

About the Project

When I joined this project , some exploratory design work had happened, but insights did not align with the goals of the stakeholders and missed the technical details. So, I move the project forward, I re-started the research phase.

CONDUCTED INTERVIEWS WITH DIVERSE GROWERS
PERFORMED CONTEXTUAL INQUIRY AND WORKFLOW SHADOWING AT UBC FARM
ANALYZED HOW FARMERS ORGANIZE FIELDS, TRACK RESOURCES, AND DOCUMENT CERTIFICATION DATA
IDENTIFIED WHERE INEFFICIENCIES AND FRUSTRATION OCCURRED IN REAL, PHYSICAL FARM SETTINGS

Research findings

This research fundamentally shifted how we approached the product. By understanding the daily pressures and decision-making patterns of small-scale farmers, we uncovered which features genuinely created value and which ones added unnecessary complexity. These insights helped us narrow our focus, rebuild features with purpose, and design a tool that aligns with the pace, needs, and intuition of real farms.

Project Deliverables

The project deliverables included research synthesis and detailed user journeys, which informed the core workflow architecture for mapping, planning, and certification tasks. We moved quickly through four rounds of rapid prototyping and testing to validate assumptions before developing high-fidelity screens and a functional prototype of the task and crop planning flows. Throughout the process, I collaborated closely with the graphic designer on brand and visual direction, refining the illustration style and overall brand identity to ensure the product felt cohesive, intuitive, and aligned with its audience.others.

Project visuals

Project Reflection

This project reinforced how essential it is to design real environments, not ideal conditions. By working on-site and observing how farmers move, prioritize, and make decisions reshaped my approach to simplicity, pacing, and clarity in the product experience.

  • Context drives usability. Designing for a farm is very different from designing for a laptop at a desk.
  • Research must be grounded in reality.  Conducting contextual inquiry at UBC Farm was the turning point that clarified what actually mattered to farmers and what features were secondary.
  • Accessibility is foundational, not decorative. For an open-source platform used globally, accessibility isn’t a “nice-to-have.” Contrast, hierarchy, and visual weight determine whether the product is usable.
  • MVP focus is a strategic discipline. In a complex system like farm management, it’s easy to attempt everything at once
  • Collaboration creates momentum. Working with engineering early  instead of designing in isolation, created alignment on feasibility and avoided rework.

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