Mela city
Understanding the Client
Mela City use research and design to support public spaces that feel welcoming, inclusive, and shaped by the people who live there.I had the opportunity to work with Mela City from the early stages, helping design the first brand mark and creating visual assets for different events. Mela City is truly rooted in community, growing and changing with each gathering and project. The brand continues to evolve as the community evolves.
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Understanding the Users
People seeking therapy often arrive feeling overwhelmed, anxious, or uncertain, so the design needed to meet them with clarity and emotional safety. Research and conversations with potential clients surfaced three key user types: the Overwhelmed Professional dealing with burnout or identity stress, the Worried Mind navigating overthinking or social anxiety, and the Life-Transition Seeker coping with major personal changes.
Across all groups, the same needs emerged: simple information, reassurance, and a sense of being understood. Many users don’t know what therapy involves, worry about insurance or commitment, and feel intimidated by dense language.These insights shaped the entire UX approach. Content became shorter and more direct, the voice became warm and non-clinical, and the interface prioritized space, readability, and gentle hierarchy. The goal was to reduce friction, build trust quickly, and support users in moving from uncertainty to taking action with confidence.
Project visuals
